I am a brand strategist, marketing executive, and advisor to ambitious companies.
I bring two decades of experience across Fortune 500 brands, fast-growth tech, and media to help organizations translate business goals into marketing strategies that work.
I currently serve as a Senior Strategist at LinkedIn’s B2B Institute. With a focus on brand clarity, commercial impact, and creative excellence, I partner with leadership teams to make smart, grounded decisions that drive results.
I blend deep brand-building expertise with an operator’s mindset—helping teams connect the dots between what they stand for and how they grow.
Trusted by teams at
With brand leadership across
Brand Strategy & Growth
Define the brand—and build a clear path to growth.
Why companies reach out to me
Creative Review
Assess whether the work delivers on strategy and is built to perform.
Marketing Effectiveness
Diagnose performance and focus investment where it matters.
Cost Reduction
Reduce inefficiencies—especially in agency and production spend.
Fractional Leadership
Step into lead, stabilize or mentor marketing teams.
Strategic Advisory
Pressure-test thinking and support critical brand and business decisions.
Need a strategic partner on something that matters?
Start a conversation at hello@lishaperez.com or get in touch.